There are a lot of moving parts to a successful digital marketing campaign. Each part can more or less fall under one of three categories of media – paid, earned, and owned. Paid media is basically any type of paid online advertising: display and text ads, retargeting, social media ads, etc. Earned media includes stuff like social media … Read more
When you work in the online realm on a daily basis, it can be easy to forget just how quickly things can change. Companies, websites, programs, software and search engines spring up, die off, and evolve at a pace that keeps everyone on their toes. It’s what makes our profession extremely challenging, exciting, and rewarding. … Read more
If you work in digital marketing, then you’re life basically revolves around numbers and statistics. Well, here’s a number for you: 43.8. What’s the significance of that number you might be asking? That’s the average margin of victory in the eight Olympic games won by the 1992 USA Dream Team. In the opening game of the … Read more
A few weeks ago, my dishwasher decided to mysteriously stop working. Instead of cleaning my dishes, it spewed hot water and soap suds from the bottom and sides every time I tried turning it on. So I called Ron, a handy man I’ve known for awhile to come take a look at it. Anytime I … Read more
What (if any) are the differences between local SEO and traditional, or “standard” SEO? After fielding some questions on the subject from various clients, and not having 100% confidence in my own understanding of the specifics of each, I dug a little deeper and found this gem of an article from John O’Connor of JSO … Read more
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