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Focus On These 3 Areas for Online Success in 2015

There are a lot of moving parts to a successful digital marketing campaign. Each part can more or less fall under one of three categories of media – paid, earned, and owned. Paid media is basically any type of paid online advertising: display and text ads, retargeting, social media ads, etc. Earned media includes stuff like social media … Read more

My Online Marketing Dream Team

If you work in digital marketing, then you’re life basically revolves around numbers and statistics. Well, here’s a number for you: 43.8. What’s the significance of that number you might be asking? That’s the average margin of victory in the eight Olympic games won by the 1992 USA Dream Team. In the opening game of the … Read more