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E-Commerce Marketing, Design, and Development Round-Up: 5/4 to 5/8

Hopefully you had a strong start to May. If not, and your E-commerce marketing strategy needs a boost, you’ve come to the right place! Below are some recent E-commerce marketing, web design, and development resources that we’ve hand-picked just for you. See how much we love you? Show us some love back and subscribe to our … Read more

Weekly Digital Marketing, Design & E-commerce Round-Up: 4/27 to 5/1

Can you believe it’s already May!? Spring is definitely in the air, and we’re starting to see the change of the seasons being reflected in marketing campaigns, social media, and content creation. Here are our top picks for content from this week related to web design, digital marketing, and E-commerce. 3 Strategies to Developing Buyer … Read more

Can Digital Marketing Be Both Effective and Scalable?

Spoiler alert: the answer is “Yes!” But, it takes careful planning and execution in order to make it happen. It also requires us to rethink how we define both “effective” and “scalable” against the backdrop of an ever-changing digital marketing landscape. What Effective, Scalable Digital Marketing Used to Look Like Way back in the “olden days” … Read more

8 Online Marketing Tools Startups Need to Be Using

You’ve probably heard that things change quickly on internet. You know where else things change quickly? The business world. Now, if you’re a business operating primarily online – look out! Stuff is changing at Mach 10. Oh, you’re a startup online business?! Well, it’s kind of like this for you then: If you’re a stressed out, … Read more

Valentine’s Day Tips, Tricks, and Ideas for Online Marketers

Valentine's Day Marketing Ideas

We are t-minus 8 days away from Valentine’s Day, and marketers everywhere are trying to figure out the best way to take advantage of this highly commercialized holiday. February 14th is a huge day for online marketers pushing cards, flowers, candy, and jewelry, where competition is fierce and advertising spend starts to soar. So what … Read more

2014 Online Marketing Year in Review

When you work in the online realm on a daily basis, it can be easy to forget just how quickly things can change. Companies, websites, programs, software and search engines spring up, die off, and evolve at a pace that keeps everyone on their toes. It’s what makes our profession extremely challenging, exciting, and rewarding. … Read more

Why ‘Pay-for-Performance’ SEM Doesn’t Make Sense

The Good, the Bad, and the Ugly I’ve been working in digital marketing since 2007, and in that time, I’ve had the pleasure of working with some amazing clients. Some were small, local businesses in a niche industry. Others were multinational corporations operating in cut-throat business sectors. Regardless of the business size or target market, … Read more

Specialization or Jack of All Trades: Which is More Valuable in Digital Marketing?

A few weeks ago, my dishwasher decided to mysteriously stop working. Instead of cleaning my dishes, it spewed hot water and soap suds from the bottom and sides every time I tried turning it on. So I called Ron, a handy man I’ve known for awhile to come take a look at it. Anytime I … Read more

What Should Come First in Your Digital Marketing Strategy?

Deciding where to start with your digital marketing strategy can be a bit like the old “chicken or the egg” dilemma. Assuming you have a website up and running, how to go about driving qualified traffic to it? Should you focus on paid advertising first to build brand awareness and put organic rankings and email … Read more