Ecommerce Marketing and Growth Strategy Round-Up: 8/10 to 8/14

Back again with another awesome Ecommerce marketing and growth strategy round-up post for your eyeballs to feast on! This week we’re featuring content from the HubSpot blog, Shopify, and We also have a new infographic fresh off the Tribe presses to show you budding Ecommerce entrepreneurs where to get funding in your state.

Click the links. Read the words. Come back again. And for the love of God – please, please, PLEASE subscribe to our blog to get more content just like this. Thanks for checking us out!

Psychology of Ecommerce Sales: Motivating with Uncertainty

By Greg Wise – Psychology and marketing go together like peanut butter and jelly. Using psychological triggers in Ecommerce marketing to boost online sales is something we’ve written about before, because frankly, we think it’s super interesting. Well, then Greg Wise had to go and show us up with his recent article on HubSpot’s blog, which explores how Ecommerce marketers can use uncertainty to their advantage.

Wise’s article cites our fascination with scratch-and-win tickets and TV game shows as evidence that uncertainty can actually be a good thing when trying to sell stuff to people. He gives examples like “click to discover your discount” and marketing emails designed to mimic a scratch lotto ticket, allowing recipients to “reveal the deal.” Very interesting stuff, and well worth exploring as part of your Ecommerce marketing strategy.

5 Proven Ways to Increase the Average Order Value of Your Ecommerce Store

By Corey Ferreira – If your main KPIs don’t include CAC and AVO then WTF are you doing?! Just kidding, we don’t really talk like that (it can actually kill your conversion rate). In all seriousness, keeping on top of your Average Order Value (AVO) is an essential part of running a successful Ecommerce business. Corey’s article on Shopify’s blog gives us 5 solid ways we can increase AVO and get more out of every shopping cart checkout. His advice for increasing AVO:

  1. Add in some product recommendations during checkout.
  2. Include relevant accessories or complementary products.
  3. Create order minimums for earning free shipping, discounts, etc.
  4. Implement a loyalty program.
  5. Create bundles and packages with bulk discounts.

Ecommerce Marketing Software Betaout Raises Seed Funding Worth R3.25 Cr

By Dhruv Goda – India. So hot right now. A few weeks back, we featured an article in our round-up that talked about India’s growing Ecommerce market. Specifically, the article discussed how India-based Ecommerce startups were securing big-time PE funding during the first half of 2015. That trend doesn’t appear to be slowing down, with Dhruv Goda reporting on that Ecommerce marketing software provider Betaout has raised R3.25 CR (about $500k) in seed funding.

While $500k may not seem like a lot of money given the ridiculous amounts of funding we see US startups securing on the daily, it’s worth noting that investors are becoming more willing to explore opportunities outside of the traditional startup hubs. It will be interesting to see how India continues to play a role in the Ecommerce startup space.

The Top Startup Incubators & Accelerators in Each State [INFOGRAPHIC]

Top Incubators & Accelerators in the U.S.

By Zac Heisey – “Bootstrapping” sounds so damn sexy, doesn’t it? Well, maybe not, but in the startup world, bootstrapped entrepreneurs who achieve greatness are held in high regard among their peers. Still, a huge percentage of startups need to secure some type of funding in order to realize their vision. But with competition for seed money stronger than ever, where should cash-starved startups turn?

We’ve created an infographic that shows the top startup incubators and accelerators in each US state. Some of the incubators and accelerators listed offer funding, some offer work spaces and guidance, and some offer all of the above.

This is by no means a comprehensive list, but it gives Ecommerce entrepreneurs a good starting point for finding a potential funding source in their home state.

Anything to add to this week’s round-up content? Or perhaps you have something in the works that would be perfect for next week’s iteration? Either way, feel free to leave us a comment below, or contact us directly any time. Thanks again for reading!

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