Thanks for joining us again as we provide a quick round-up of some of the more awesome content related to E-commerce, startup strategy, and online business growth from the past week. In this round-up, we feature content from Entrepreneur.com, our inbound-crazy friends over at HubSpot, and a post from our newest Tribe team member, Aaron Traywick. Let’s get to it!
By Andrew Van Noy – Spoiler alert guys – it’s a combination of art, science, and hard work. Duh! You should still definitely check out Andrew’s article, though, because it provides some really good insights into how each of those components contributes to the success of your E-commerce business. Andrew also presents readers with five very important questions they need to ask themselves if they want to achieve true online sales success:
1. Does your product or idea suck?
2. What is your business strategy?
3. How are you different?
4. What is your funding?
5. How much sleep do you want?
If you can’t answer some of these tough questions about your E-commerce business, it may be a long and bumpy road as you struggle to increase online sales.
By Greg Wise – It can be easy for E-commerce retailers to get caught up in the day-to-day aspects of updating, marketing, selling, and shipping their products to online customers. One thing that typically gets pushed aside, especially in an E-commerce retail business, is consistent content creation. We’ve talked before about the impact a solid inbound marketing strategy can have for E-commerce retailers, and Greg’s article on HubSpot backs us up.
Greg lays out some real-life examples of E-commerce retailers who are utilizing content not only to build up their brand, but also increase their sales. Highlights include Lane Bryant’s video creation, Woot’s product descriptions, and JackThreads’ blog.
By Aaron Traywick – As previously mentioned, this post comes courtesy of the newest team member to Tribe Interactive,Aaron Traywick. Aaron’s first post was hit, so we’re expecting a lot more like this in the future (you hear that, Aaron?). Aaron put together a solid list of marketing blogs that can help young entrepreneurs and startup companies accelerate their online growth. Some of those included are Onboardly, GrowthHackers, Content Marketing Institute, and Social Triggers.
If you’ve enjoyed this round-up post and think you have some great content to contribute to our next one, please get in touch! You can submit inquiries, pitches, and content to [email protected] Thanks for reading!