If you’re an online retailer or ecommerce storeowner, then you know firsthand how important Internet marketing is to your business goals. With the holiday season quickly approaching, a great marketing strategy is more important than ever for customer satisfaction and business profits. For five crucial tips for marketing your ecommerce site this holiday season, read on:
1. Know Where You Stand
The very first step in designing a killer holiday ecommerce marketing strategy is to know how your marketing efforts are currently faring, and how well they worked last holiday season. If you don’t already have metrics regarding the amount of traffic driven to your site, conversions, and more, it’s time to get in touch with a marketing company pronto. Once you know what’s already working to drive customers to your site, you can make refining touches for increased effectiveness.
2. Optimize Your Site for Mobile Use
If your ecommerce site isn’t optimized for mobile use, the time to make the change is now. According to a 2014 Nielsen consumer study, the average American spends 34 hours, 21 minutes per month on their smart phones (nearly twice that of the amount of time they spend on their computers). The fact that more and more people are using smart phones and tablets, rather that computers, to make online purchases means that if your ecommerce site isn’t mobile-friendly, you could be missing out on critical sales.
3. Focus on Content
You’ve heard it before and you’ll hear it again – content is king. If your 2014 holiday ecommerce marketing strategy doesn’t include a content marketing strategy, then you’re not maximizing marketing potential. Your ecommerce business should have a holiday marketing calendar detailing content topics and posting deadlines, and all content should be relevant to the consumer, engaging, and of course developed with SEO in mind.
4. Make Social Media a Priority
Just as more and more people are using smartphones and tablets to get information, more and more people are joining social media sites. Facebook, for example, just passed 1.23 billion monthly users, according to TNW. And, consumers are more likely to trust a brand that’s recommended by a friend or family member than they are an advertisement. As such, share all the content that you’re posting to your blog on social media sites, follow friends back on Twitter, re-tweet others’ content, and contribute to the online conversation. The more active you are (as long as you’re staying relevant!), the better.
5. Offer Holiday Promotions
There’s no better time than the holidays to offer promotions, and everybody loves a holiday deal. Offer promotions, discounts, or freebies for customers who buy certain products on your site, visit your ecommerce site during certain times, share a post you’ve published, or write a review about your brand.
The holidays are right around the corner – if you’re behind on developing a comprehensive ecommerce marketing plan for the 2014 season, don’t wait any longer to get started on implementing the five tips above today.
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