Planning Your Fall 2014 Marketing Calendar

It’s officially Autumn, and it’s time to start planning your marketing calendars for the upcoming Fall holiday and shopping season. With the most important shopping days of the year falling into fall (pun intended), it’s crucial to stay a step ahead and to plan your marketing initiatives early. The last thing you want to do is send out a promotion at the very last minute, when you could maximize revenue by sending out promotions a bit earlier. Here are some important dates to save in your calendar:

October

October is Breast Cancer Awareness Month!
Show your support and provide awareness by offering pink variations of your products and / or donating a percentage of it’s profits.

10/1 – Start planning your Halloween campaigns!

10/13 – Columbus Day
Create some campaigns around “discovering”, “adventure” or “exploring”.

10/31 – Halloween
Start a costume contest, pumpkin contest or give away savings so good their “scary”.

November

11/1 – Start planning your Thanksgiving and post thanksgiving campaigns!

11/2 – Daylight Savings Time Ends
Remind your customers to turn back the hands of time, and re-introduce some discontinued products for a limited time.

11/4 – Election Day
Politics run deep in the heart of many Americans, and today is the perfect day to piggyback off current elections and tap into your customer’s interests.

11/11 – Veterans Day
Recognize the Veterans on this day who fought for our country.

11/27 – Thanksgiving
Give thanks to your customers and partners on Thanksgiving.

11/28 – Black Friday
The biggest sales day of the year. The key to Black Friday is stressing urgency by providing a limited quantity of your products for a limited time.

11/29 – Small Business Saturday
Small business saturday is a day geared towards providing a little help for small businesses across the globe.

December

12/1 – Start preparing for your Christmas and New Years campaigns!

12/1 – Cyber Monday
The digital version of Black Friday, Cyber Monday is THE day for online sales.

12/8 – Green Monday
Green monday is a popular day for last-minute Christmas sales.

12/16 – Hanukkah Begins
Be sure to give something special to your Jewish customers during a busy holiday season.

12/18 – Free Shipping Day
The National Free Shipping Day is the perfect time to offer a free shipping incentive if you don’t already have one.

12/21 – The Official start of Winter
Get ready for Christmas and New Years!


As you can see Fall is filled with important dates for marketing and promotions. Again, I recommend getting a jump start EARLY in planning your marketing calendar. Need help? Feel free to give us a buzz and we’ll glad help put together a unique marketing plan to fit your demographic and budget.

A lot more content coming soon, as we dive into each holiday and show you some unique marketing ideas. Stay subscribed!

 

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