Website Usability and Conversion Audit

Get a complete data driven diagnostic check of your store’s most critical usability and conversion issues that are preventing people from buying and how to fix them.

Enhance website usability

Reduce frustrations and increase customer happiness

Fix security & speed issues

Make sure your site is performing securely at it's best

Improve conversion rates

Find conversion "blockers" and add enhancements

Grow Sales & Revenue

Increase your bottom line

98% of your website visitors will leave today without making a purchase

Your website is the most critical sales tool in your arsenal. It’s what people use to learn about your brand, your products and ultimately make a purchase.

But did you know the average conversion rate for an ecommerce site is 2-3%? This means as much as 98% of your website visitors leave your best sales tool without ever making a purchase.

Learn how to keep users on your site longer and buying more with an Ecommerce Site Audit

The Ecommerce Site Audit is like an x-ray into your store; allowing you to identify changes you can make on your site that can improve your customer’s shopping experience and ultimately, your bottom line.

Instead of just guessing what’s plaguing your conversions and hindering your growth, we’ll use…

  • Sales and analytics data history directly from your store
  • Live recordings of visitors interacting directly with your store
  • Industry backed usability and conversion benchmarks and best practices of thousands of top performing stores, in multiple verticals (including yours).
  • Our combined 30+ years of expertise in designing, developing and growing ecommerce brands

Our 5-point Audit Process

During a 14 day period, we’ll…

Analyze Your Metrics

We'll take a deep dive look into your existing analytics and look to see how pages are performing, where any drop offs are occurring, and what pages people are spending the most time on. We’ll look at high bounce rates, low conversion rates, clicks, time on site and more.

Test the Shopping Experience

Next we'll look at your funnel, replicate your customer's journey and find holes or obstructions that prevent your visitors from purchasing. We'll dissect your store’s usability and identify any design, usability, layout, and copy readability issues.

Identify Technical Issues

Next we’ll examine into your site’s code, plugins, 3rd party tools and identify things that may obstruct the speed, security and efficiency of your website.

Identify SEO Problems

We’ll then take a look at your on-page SEO structure. We'll analyze your copy for SEO, META tags, internal linking structure, URLs and more for improved search engine visibility.

Examine Growth Initiatives

Lastly, we’ll take a look at what on-site marketing tactics and tools you use and identify whether any improvements can be made.

Delivered in a Report

We'll then provide you a detailed 30+ page report: breaking down your store's conversion weaknesses, technical issues, drop off points and usability problems while also providing you detailed solutions on ways to improve your conversions and sales.


What Our Clients Say...

Frequently Asked Questions

This is an ongoing service that requires time, data and optimizations to get it well oiled and worked. While the plans are month to month, we ask that clients give at least 90 days to allow us to grow and optimize the campaigns. Clients can expect to see traffic and “results” within the first 30 days. The “results” (leads, calls, sales or whatever the goal) will only improve over time.

If you wish, you may see and approve all text ads or images ads before going live however this could slow down our process greatly. We typically will have creative license to create the ads, ad copy and image ads. These ads will of course be in line with your goals and business.

Our terms for support plans are month to month. There’s no commitment beyond that and you can cancel at anytime, but we’d be heartbroken if you did.


We recommend a minimum of $15/day ad spend to get started.

Schedule a Free Strategy Call with Your Conversion Specialist

Book a free 15-min strategy call to see how an audit can help your store