Ecommerce Site Audit

Ecommerce usability & conversion audit

Are people coming to your site but not buying?

Get a complete data driven diagnostic check of your store's most critical usability and conversion issues that are preventing people from buying and how to fix them.

Book a free consultation to learn how an audit can 2x your revenue:

98% of your website visitors will leave today without making a purchase

Your website is the most critical sales tool in your arsenal. It's what people use to learn about your brand, your products and ultimately make a purchase.

But did you know the average conversion rate for an ecommerce site is 2-3%? This means as much as 98% of your website visitors leave your best sales tool without ever making a purchase.

Learn how to keep users on your site longer and buying more with an Ecommerce Site Audit

The Ecommerce Site Audit is like an x-ray into your store; allowing you to identify changes you can make on your site that can improve your customer's shopping experience and ultimately, your bottom line.

Instead of just guessing what’s plaguing your conversions and hindering your growth, we’ll use...

  • Sales and analytics data history directly from your store
  • Live recordings of visitors interacting directly with your store
  • Industry backed usability and conversion benchmarks and best practices of thousands of top performing stores, in multiple verticals (including yours).
  • Our combined 30+ years of expertise in designing, developing and growing ecommerce brands
Ecommerce Site Audit

Delivered in a 30+ page report

We'll then provide you a detailed 30+ page report: breaking down your store's conversion weaknesses, technical issues, drop off points and usability problems while also providing you detailed solutions on ways to improve your conversions and sales.

Your ecommerce site audit will ultimately help you identify ways to:

Enhance website usability

Reduce frustrations and increase customer happiness

Fix security & speed issues

Make sure your site is performing securely at it's best

Improve conversion rates

Find conversion "blockers" and add enhancements

Grow Sales & Revenue

Increase your bottom line

Our 5-point Audit Process

During a 14 day period, we’ll...


Analyze your metrics

We'll take a deep dive look into your existing analytics and look to see how pages are performing, where any drop offs are occurring, and what pages people are spending the most time on. We’ll look at high bounce rates, low conversion rates, clicks, time on site and more.


Test the shopping experience

Next we'll look at your funnel, replicate your customer's journey and find holes or obstructions that prevent your visitors from purchasing. We'll dissect your store’s usability and identify any design, usability, layout, and copy readability issues.


Identify technical issues

Next we’ll examine into your site’s code, plugins, 3rd party tools and identify things that may obstruct the speed, security and efficiency of your website.


Identify SEO issues

We’ll then take a look at your on-page SEO structure. We'll analyze your copy for SEO, META tags, internal linking structure, URLs and more for improved search engine visibility.


Examine growth initiatives

Lastly, we’ll take a look at what on-site marketing tactics and tools you use and identify whether any improvements can be made.


Optional: Monthly improvements

As an optional service, we can fix all the issues we discover in the audit and over the next 3-6 months make incremental improvements on your conversions.

What's Included

  • A 30+ page PDF report on our findings & improvement suggestions.
  • A graphic map of your customer's journey (or funnel)
  • Heat maps that show where people are clicking and scrolling.
  • Screen recordings of real people using and interacting with your site.
  • 1 hour phone review of our findings.

Get the Process Started

Because of the time & effort involved with each audit, we only work with 3 new stores per month

100% Money Back Guaranteed

If we don't find any issues with your site or provide actionable insights that could help improve your conversions, we'll refund your money back 100%.

Not ready for an Ecommerce Site Audit yet?

Sign up for our free 5 day conversion optimization course

Frequently Asked Questions

What if I already have enough traffic and sales are good?

Actually, the ecommerce audit works best with already established stores already earning steady revenue. The Ecommerce site audit works to identify areas where you may be leaking sales.

I don’t have the time to manage a project like this.

All we need from you is access to your site, analytics and a quick 30 minutes of your time for an intro call. We then take it from there. At the end of the 2 weeks, we’ll provide you with a detailed audit on what’s wrong with your site. We’ll then need you for another 60 minute call to go over our findings.

But I already have a design and development company, can’t I just hire them to do this?

Most design and development companies are great at designing and building websites. But that’s where the problem is. Most of these companies don’t really understand marketing, sales and what makes visitors want to actually buy your product. At least not in the ecommerce space. That’s where our expertise kicks in.

Will you audit my entire website? I have thousands of pages or products.

It depends. For certain aspects of the site, such as SEO or security, we’ll examine your entire site. But for speed, usability and conversion issues, we’ll pick the top 5 pages to examine based on our research of the most important pages related to your sales funnel and conversions. This could be, for example, your homepage, cart, checkout and product pages.